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You Have the Data. Now Put It to Work: Turning everyday plant data into practical KPIs that help operators act sooner

Wednesday, October 28, 2026 11:00am - 11:45am EDT  
Host: WEF Buyers Guide
By: Phil Lander, Product Manager, inCTRL Solutions; Juliana Mejia-Franco, Senior Process & Applications Engineer, inCTRL Solutions; and AJ Barroso, Director of Marketing, inCTRL Solutions

Water and wastewater facilities collect more operational data than ever, yet valuable insights often remain trapped across disconnected systems including SCADA, maintenance platforms, laboratory systems, and manual records. This session explores how utilities can move beyond traditional dashboards by connecting existing data sources and applying operational intelligence to support better decisions. Attendees will learn how to unlock more value from their current data investments, improve visibility across plant operations, and create a foundation for more advanced analytics and digital transformation.

Learning objectives:

  • Understand the challenges caused by siloed operational data
  • Learn how connected data can improve operational decision-making
  • Explore the role of analytics in moving beyond visualization toward actionable insights

Registration

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Presenters

Phil Lander
Phil Lander

Product Manager, inCTRL Solutions

Phil Lander is a Product Manager at inCTRL Solutions, overseeing the development of advanced data capabilities. With over 15 years of experience in the digital water treatment industry, he has consistently delivered value to customers by leveraging intelligent data solutions and enhanced monitoring tools to optimize water treatment processes. Phil is a licensed Professional Engineer in Ontario and holds a Bachelor of Applied Science in Chemical Engineering from the University of Waterloo.


Juliana Mejia-Franco
Juliana Mejia-Franco

Senior Process & Applications Engineer, inCTRL Solutions

Juliana Mejia-Franco is a Senior Process & Applications Engineer at inCTRL Solutions, connecting water treatment expertise with digital solutions to support process optimization and operational insights. She has eight years of industry experience spanning wastewater treatment operations, client success, product development, and real-time monitoring technologies. She also taught for five years in a Water and Wastewater Technician Program, bringing an operator-focused perspective to her work. Juliana is an Environmental Engineer and holds a Master of Science in Water Treatment from the University of Ottawa.


AJ Barroso
AJ Barroso

Director of Marketing, inCTRL Solutions

AJ Barroso is the Director of Marketing at inCTRL Solutions, leveraging over a decade of expertise in strategic planning, digital marketing, and campaign management to drive brand growth and lead generation. With extensive experience across diverse industries, AJ has a proven track record of optimizing marketing strategies, creating impactful content, and enhancing customer engagement through data-driven solutions. He holds a master's degree in digital marketing from Hult International Business School.