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Improve Coating Integrity and Service Life with Proper Concrete Surface Preparation

Wednesday, May 20, 2026 1:00pm - 1:45pm EDT  
Host: WEF Buyers Guide
By: Steve Roetter, Market Segment Manager, Water Infrastructure, Sherwin-Williams Protective & Marine and Heather Stiner, Market Segment Manager for Water Infrastructure, Sherwin-Williams Protective & Marine

Coatings integrity and service life can suffer when you prepare concrete surfaces improperly ahead of coatings applications. In fact, inadequate surface preparation accounts for up to 80% of all coating adhesion failures. Selecting and performing proper surface preparation methods will help you better ensure adhesion of the coating to the substrate and prolong the service life of the coating system.

During this webinar, you’ll:
• Learn the different surface preparation methods for concrete
• Review how the substrate and the environment will influence your choice of method
• Discover how to estimate the expected life of a coating system following repairs

Registration

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Presenters

Steve Roetter
Steve Roetter

Market Segment Manager, Water Infrastructure, Sherwin-Williams Protective & Marine

Steven Roetter, P.E., is a Market Segment Manager for Water Infrastructure for Sherwin-Williams Protective & Marine. He has been with the company for seven years. Prior to that, he was a consulting engineer in the water and wastewater industry for more than 35 years. His current geographic area of responsibility is the Western region of the United States and Canada. He is a professional engineer registered in Indiana and New York, an AMPP Protective Coating Specialist, an AMPP Level 2 Certified Coatings Inspector and a Past President of SSPC: The Society for Protective Coatings.


Heather Stiner
Heather Stiner

Market Segment Manager for Water Infrastructure, Sherwin-Williams Protective & Marine

Heather Stiner is a Market Segment Manager for Water Infrastructure with Sherwin-Williams Protective & Marine. She joined the company in 2018 and previously served as a dedicated water and wastewater sales representative, supporting critical municipal and industrial infrastructure projects across the eastern United States. Stiner currently focuses on driving strategy, market development and solutions for the water infrastructure segment, leveraging her extensive knowledge of protective coatings and asset protection. Stiner holds professional certifications as a Protective Coatings Specialist and Concrete Coating Inspector from AMPP (Association for Materials Protection and Performance).